According to recent studies, the only thing cooling about menthol cigarettes may be the name at most.  The “menthol flavor” may make them even more addictive and deadlier to smokers.

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“We previously found that menthol cigarette smokers take in more nicotine and carbon monoxide per cigarette. This study shows that menthol smokers also find it harder to quit, despite smoking fewer cigarettes per day,” study author Kunal Gandhi, a researcher in the division of addiction psychiatry at the University of Medicine and Dentistry of New JerseyRobert Wood Johnson Medical School, said in a news release issued by the school.

In the study, which examined almost 1,700 people attending a university-run tobacco addiction clinic, blacks and Latinos who smoked menthol cigarettes had a notably harder time quitting than those smoking non-menthols. Blacks who smoked menthols, for example, had half the success in quitting as blacks using non-menthol cigarettes.

“These results build on growing evidence suggesting that menthol is not a neutral flavoring in cigarettes. It masks the harshness of the nicotine and toxins, affects the way the cigarette is smoked, and makes it more deadly and addictive,”  said Jonathan Foulds, director of the university’s Tobacco Dependence Program.

Though the makers of Smoke Away would love for you to quit smoking, they realize that in the end, the choice is entirely up to you. For more information on how to quit smoking, Log onto the Smoke Away Support site.

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